Opportunity Description

The University of Edinburgh is offering a free online course in digital marketing, now open for applications. This course equips participants with practical skills to navigate the digital marketing landscape effectively and drive business growth. By exploring how digital technologies can uncover opportunities, mitigate risks, and align with business objectives, learners will gain actionable knowledge through real-world case studies.

A key focus of the course is understanding target audiences. Participants will learn to create user personas that analyze consumer demographics, behaviors, and needs. This knowledge will then be applied to design a distinctive digital marketing strategy that surpasses competitors and achieves specific business goals.

This course is part of the Professional Certificate in Digital Marketing Fundamentals series, offering valuable insights to enhance marketing expertise.

Course Overview

• Offered by: University of Edinburgh
• Format: Online
• Deadline: None
• Course Dates:
  • Start: January 14
  • End: November 30
• Gender: Open to all
• Type: Course
• Eligible Countries: Global
• Subject: Business and Management
• Level: Intermediate
• Prerequisites: None
• Language: English (Video transcripts available)
• Associated Program: Professional Certificate in Digital Marketing Fundamentals
• Skills Gained: Digital Marketing, Strategic Planning, Competitor Analysis

Syllabus

The course spans eight weeks, covering the following topics:

1. Week 1: Why digital matters?
2. Week 2: The impact of digital on products
3. Week 3: The impact of digital on value propositions
4. Week 4: Changes in technology that marketers should know
5. Week 5: Digital policies
6. Week 6: Understanding the persona and its journey
7. Week 7: Competitor analysis
8. Week 8: Final project – Developing a digital marketing strategy

What You’ll Learn

Participants will gain knowledge and skills in:

• Understanding the significance of digital marketing in the modern world.
• Adapting to changes in the digital landscape.
• Creating innovative and impactful digital content.
• Developing and utilizing detailed consumer personas.
• Conducting competitor audits and analyses.
• Building a tailored digital marketing strategy.

Key Features

• Free to join: There are no fees for enrolling or participating in the course.
• Optional certification: A verified track is available at an additional cost, offering a certificate upon completion.

Eligibility Criteria

The course is open to anyone meeting the following requirements:

1. Open to applicants from all countries.
2. No specific academic qualifications or degrees are necessary.
3. Participants should dedicate 4–6 hours per week to the course.
4. A strong and reliable internet connection is required.

How to Apply

Follow these steps to enroll in the University of Edinburgh’s Digital Marketing Free Online Course:

1. Click the application button provided to access the course enrollment page.
2. Create a new account or log into an existing one.
3. Select “Enroll Now” for the free course. Avoid selecting the certified track, as it requires payment.
4. Once enrolled, click on “Start Course” to begin your learning journey.

Note: There is no deadline to enroll in this course, so you can sign up and start learning anytime.

Take advantage of this incredible opportunity to enhance your digital marketing skills and boost your career prospects!

Apply Now

For more information, kindly refer to EdX’s website.